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Why Should I Do It Myself? Hedonic and Utilitarian Motivations of Customers' Intention to Use Self-service Technologies.
Alexandra Cetto
Julia Klier
Mathias Klier
Published in:
ECIS (2015)
Keyphrases
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life cycle
business intelligence
customer service
early adopters
data mining
st century
marketing strategies
steady state
web technologies
support systems
social welfare