Interactive Campaign Planning for Marketing Analysts.
Fan DuSana MalikEunyee KohGeorgios TheocharousPublished in: CHI Extended Abstracts (2018)
Keyphrases
- long term
- mixed initiative
- data mining
- virtual reality
- decision support
- stochastic domains
- database marketing
- marketing campaigns
- online marketing
- website
- user friendly
- data analysis
- user interaction
- heuristic search
- goal oriented
- plan generation
- advertising campaigns
- intelligence analysis
- neural network
- direct marketing
- planning process
- visual analytics
- plan execution
- ai planning
- motion planning
- planning problems
- computer graphics
- decision makers
- decision making