An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business.
Cain EvansPhilip MooreAndrew M. ThomasPublished in: CISIS (2012)
Keyphrases
- mobile advertising
- internet advertising
- internet marketing
- data mining
- hong kong
- online advertising
- business process
- decision making
- business processes
- business models
- mobile devices
- electronic commerce
- search engine optimization
- social networking
- online marketing
- business applications
- website
- information systems