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面向展示广告的点击率预测模型综述 (Review on Click-through Rate Prediction Models for Display Advertising).

Mengjuan LiuGuichuan ZengWei YueLizhou QiuJiachang Wang
Published in: 计算机科学 (2019)
Keyphrases
  • display advertising
  • information retrieval systems
  • search engine
  • expert systems
  • user interface
  • online advertising