An Empirical Study on the Adoption of Consumer-to-Consumer E-commerce: Integrating the UTAUT Model and the Initial Trust Model.
Kwame Simpe OforiKwabena G. BoakyeJohn Agyekum AddaeGeorge Oppong Appiagyei AmpongAdolph Sedem Yaw AduPublished in: AFRICOMM (2017)