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Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective.
Cindy Man-Yee Cheung
Choon-Ling Sia
Kevin K. Y. Kuan
Published in:
J. Assoc. Inf. Syst. (2012)
Keyphrases
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factors affecting
factors influencing
key factors
online reviews
perceived usefulness
case study
online consumer reviews
reinforcement learning