The Impact of Mobile Advertising Content and Advertising Value on User Loyalty: Taking LINE Official Account as an Example.
Shu-Cheng YangChia-Jung HsuYu-Wei WuPublished in: MISNC/IEMT (2020)
Keyphrases
- mobile advertising
- targeted advertising
- internet advertising
- user experience
- multimedia
- multiple users
- user interests
- end users
- user preferences
- multimedia content
- user interaction
- relevance feedback
- relevant content
- semantic tags
- user profiles
- web content
- online advertising
- customer relationship management
- mobile internet
- user interface
- data mining