How do sellers use live chat to influence consumer purchase decision in China?

Zhepeng Lv Yue Jin Jinghua Huang

Published in: Electron. Commer. Res. Appl. (2018)

Keyphrases

purchase decision
electronic commerce
influential factors
hong kong
electronic marketplaces
online consumer
email
online auctions
network effects
real time
social influence
purchase intention
synchronous communication