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Predicting traffic of online advertising in real-time bidding systems from perspective of demand-side platforms.
Hsu-Chao Lai
Wen-Yueh Shih
Jiun-Long Huang
Yi-Cheng Chen
Published in:
IEEE BigData (2016)
Keyphrases
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real time
online advertising
network traffic
intelligent transportation systems
real time systems
traffic monitoring
sponsored search
internet advertising