Marketing and operations research - a literature survey Marketing und Operations Research - Eine Literaturübersicht.
Lutz HildebrandtUdo WagnerPublished in: OR Spectr. (2000)
Keyphrases
- management science
- data mining
- dynamic programming
- decision making
- website
- social media
- computer science
- consumer behavior
- customer behavior
- marketing strategies
- predictive modeling
- industrial engineering
- customer relationship management
- neural network
- commercial banks
- data mining applications
- database marketing
- short and long term
- information retrieval
- bell laboratories