I Want Products My Own Way, But Which Way? The Effects of Different Product Categories and Cues on Customer Responses to Web-based Customizations.
Chia-Chi ChangHui-Yun ChenPublished in: Cyberpsychology Behav. Soc. Netw. (2009)
Keyphrases
- customer requirements
- product information
- software vendors
- product catalogs
- product design
- customer demand
- consumer behavior
- customer base
- customer preferences
- customer support
- marketing campaigns
- customer orders
- market segments
- potential customers
- online stores
- product recommendation
- product line
- consumer products
- customer satisfaction
- service quality
- long tail
- production line
- online retailers
- product search
- electronic commerce
- product quality
- product development
- mass customization
- market share
- marketing strategies
- customer service
- visual cues
- product development process
- customer reviews
- production processes
- customer behavior
- product descriptions
- supply chain