Field-aware Factorization Machines in a Real-world Online Advertising System.
Yuchin JuanDamien LefortierOlivier ChapellePublished in: WWW (Companion Volume) (2017)
Keyphrases
- online advertising
- real world
- user behavior
- display advertising
- data sets
- wide range
- synthetic data
- behavioral targeting
- internet advertising
- pairwise
- case study
- user experience
- low rank
- advertising campaigns
- learning to rank
- matrix factorization
- long tail
- search engine
- contextual advertising
- information retrieval
- data mining