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A Mixed Approach towards Formulating Global Marketing Strategies and Related E-Commerce Strategies: Group Judgment + a Fuzzy Expert System.

Shuliang LiGill Sugden
Published in: SGAI Conf. (Applications) (2003)
Keyphrases
  • marketing strategies
  • consumer behavior
  • customer relationship management
  • customer base
  • information retrieval
  • customer satisfaction
  • databases
  • customer loyalty