Classifying Attitudes of Thai Business Organizations Toward the Perceived Benefit of Customer Predictive Analytics.
Santisook LimpeeticharoenchotNagul CooharojananoneThira ChavarnakulKanokwan AtchariyachanvanichPublished in: SCIS&ISIS (2018)
Keyphrases
- business organizations
- predictive analytics
- business intelligence
- similar problems
- data mining applications
- data warehousing
- exploratory data analysis
- predictive model
- intelligence analysis
- data mining
- attitudes toward
- cloud computing
- social media platforms
- data analysis
- service providers
- information systems
- databases
- data warehouse
- open standards
- unstructured data
- data sets
- decision making
- data management