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Investigating antecedents of brand value co-creation behaviors in social media based brand communities.
Kai-Yu Wang
Wen-Hai Chih
Andreawan Honora
Yu-Ping Wu
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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social media
social media streams
brand image
social networks
user generated content
social networking sites
real time
collective intelligence
social web
human behavior
service quality
database
online communities
behavior patterns
social media sites
online social
information retrieval