Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest.
Rakesh Naidu GanduriE. Lokanadha ReddyT. Narayana ReddyPublished in: Int. J. Online Mark. (2020)
Keyphrases
- social media
- social networks
- user participation
- software development teams
- online communities
- user generated content
- social networking
- domain knowledge
- social interaction
- knowledge base
- expert systems
- social media platforms
- public opinion
- online social networks
- social media data
- knowledge acquisition
- knowledge representation
- online consumer
- social activities
- information systems
- conceptual model
- knowledge based systems
- knowledge management
- case study
- social networking sites
- concept maps
- prior knowledge
- news media
- presidential election