Impact of social influence on adoption behavior: an online controlled experimental evaluation.
Soumajyoti SarkarAshkan AlealiPaulo ShakarianMika ArmentaDanielle SanchezKiran LakkarajuPublished in: ASONAM (2019)
Keyphrases
- social influence
- behavioral intention
- experimental evaluation
- technology adoption
- online communities
- internet enabled
- online social
- social factors
- social interaction
- social networks
- technology acceptance
- network structure
- social relationships
- perceived usefulness
- social psychology
- online learning
- factors that influence
- user preferences
- social relations
- network effects
- social influences
- power law distribution
- social media
- information systems
- online environment
- virtual communities