Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games.
Le WangPaul Benjamin LowryXin (Robert) LuoHan LiPublished in: Inf. Syst. Res. (2023)
Keyphrases
- online game
- computer games
- online markets
- role playing game
- real time
- educational games
- multi player
- serious games
- game play
- imperfect information
- video games
- grocery shopping
- game playing
- game theory
- search costs
- game design
- online learning
- electronic commerce
- group buying
- decision making
- pricing strategies
- online reviews
- electronic markets
- virtual communities
- game development
- moving objects
- mobile applications
- comparison shopping
- nash equilibrium
- mobile games
- online communities
- information goods
- market participants
- learning environment
- shopping behavior
- consumer trust
- digital goods