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On gender differences in consumer behavior for online financial transaction of cosmetics.
Wan-Yu Liu
Chun-Cheng Lin
Yang Sun Lee
Der-Jiunn Deng
Published in:
Math. Comput. Model. (2013)
Keyphrases
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consumer behavior
gender differences
online consumer
attitudes toward
online learning
online shopping
real time
information systems
marketing strategies
purchasing behavior
information technology
social media
statistically significant