Adopting an Omnichannel Approach to Improve User Experience in Online Enrolment at an E-learning University.
Pablo Rebaque-RivasEva Patrícia Gil RodríguezPublished in: HCI (35) (2019)
Keyphrases
- user experience
- e learning
- online learning
- emerging technologies
- user behavior
- user studies
- user interaction
- m learning
- online advertising
- user interface
- distance education
- case study
- online collaborative
- learning activities
- learning materials
- information access
- learning objects
- learning environment
- distance learning
- learning experience
- hong kong
- mobile services
- end users
- user engagement
- user perceptions
- learning technologies
- learning resources
- knowledge management