Free to Paid: Purchase and Dropout Behavior of Mobile Application Users.
Dongwon LimHwansoo LeeJaeheung YooHangjung ZoPublished in: PACIS (2013)
Keyphrases
- mobile applications
- user experience
- mobile devices
- smart phones
- mobile phone
- mobile services
- context aware
- mobile users
- m learning
- end users
- mobile environments
- user interaction
- mobile apps
- user centered
- location based services
- wireless devices
- android platform
- behave differently
- recommender systems
- search engine
- user interface
- electronic commerce
- information sources
- social media