Adaptive Modeling for Real Time Analytics: The Case of "Big Data" in Mobile Advertising.
Donald J. KridelDaniel R. DolkDavid G. CastilloPublished in: HICSS (2015)
Keyphrases
- big data
- real time
- mobile advertising
- high volume
- big data analytics
- cloud computing
- data analysis
- data management
- predictive modeling
- unstructured data
- data visualization
- social media
- knowledge discovery
- business intelligence
- vast amounts of data
- data processing
- data warehousing
- massive data
- data analytics
- data science
- decision support
- massive datasets
- data stores
- real world
- information processing
- expert systems
- website
- data mining
- data sets