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A socio-technical analysis of factors affecting consumer engagement in livestream shopping: Evidence from structural equation modeling and fuzzy set qualitative comparative analysis.
Yingying Ma
Published in:
Telematics Informatics (2024)
Keyphrases
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comparative analysis
factors affecting
fuzzy sets
socio technical
semi quantitative
perceived usefulness
structural equation modeling
membership functions
factors influencing
rough sets
fuzzy logic
survey data
online stores
computer vision
real world
human factors
structural model
web services