Augmenting Analytical CRM Strategies with Social BI.

Daniel Beverungen Mathias Eggert Matthias Voigt Michael Rosemann

Published in: Int. J. Bus. Intell. Res. (2013)

Keyphrases

business intelligence
social networks
social interaction
social media
databases
knowledge sharing
customer relationship management
case study
knowledge management
information processing
metadata
search strategies
social networking
human behavior
optimal strategy
social context
conceptual data model