Developing the Product Your Customer Really Wants: The Value of an Agile Partnership.
Sondra AshmoreMartine WedlakePublished in: Inf. Resour. Manag. J. (2016)
Keyphrases
- customer requirements
- consumer behavior
- software development
- customer service
- customer demand
- product information
- lifecycle management
- electronic commerce
- customer preferences
- potential customers
- customer behavior
- product design
- life cycle
- customer base
- holding cost
- product quality
- online stores
- government agencies
- software vendors
- product catalogs
- information technology
- information systems