Digging deeper into responsibility: an investigation of responses to online help-request marketing campaigns in social networking groups.
Zhongtao HuPublished in: Inf. Technol. People (2024)
Keyphrases
- social networking
- marketing campaigns
- social networking sites
- online communities
- social networking services
- online social networking
- social networks
- social communities
- social media
- user behavior
- social networking websites
- social bookmarking
- data collection
- content sharing
- online social networks
- expert systems
- information retrieval
- social activities
- micro blogging
- internet marketing
- online advertising
- fraud detection
- peer to peer
- website
- data sets