Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors.
Hamed JafarzadehAybüke AurumJohn D'AmbraBabak AbedinBehrang AssemiPublished in: J. Organ. Comput. Electron. Commer. (2015)
Keyphrases
- search engine
- technology adoption
- sponsored search
- success factors
- web search
- information retrieval
- perceived usefulness
- factors that influence
- web search engines
- sponsored search auctions
- information technology
- shopping behavior
- factors influencing
- search advertising
- morphological analysis
- information systems
- external factors
- consumer behavior
- e government
- factors that affect
- query logs
- online advertising
- factors affecting
- keywords
- key factors
- widespread adoption
- search queries
- web pages
- social influence
- advertising campaigns