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A hybrid decision-making model for factors influencing the purchase intentions of technology products: the moderating effect of lifestyle.
Chia-Chin Chang
Juin-Ming Tsai
Shiu-Wan Hung
Bo-Chen Lin
Published in:
Behav. Inf. Technol. (2015)
Keyphrases
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factors influencing
decision making
probabilistic model
probability distribution
computational model
similarity measure
management system
statistical model
information systems
fuzzy logic
network structure
decision process
decision model
technology adoption