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The Driving Factors for Fans' Buying Behaviors and Perceived Values in Brand Community: A Case Study of Cosmetic Brand Community, S3.

Shu-Chin HuangBee-Ling NgTang-Shun Chuang
Published in: ICEEL (2018)
Keyphrases
  • real time
  • case study
  • information systems
  • community detection
  • community members