Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps.
Vaggelis SaprikisGiorgos AvlogiarisPublished in: Inf. (2021)
Keyphrases
- social media
- mobile apps
- mobile applications
- mobile technologies
- mobile devices
- success factors
- m learning
- technology adoption
- mobile phone
- factors affecting
- mobile commerce
- factors that affect
- mobile computing
- perceived usefulness
- technology acceptance
- mobile platforms
- information systems
- context aware
- social networking
- computing environments
- smart phones
- external factors
- mobile learning
- key factors
- factors influencing
- mobile environments
- information technology
- social networks
- technology acceptance model
- android platform
- mobile networks
- online consumer
- factors that influence
- mobile platform
- e government
- e learning
- subjective norm