Social media in the context of academic marketing: Case study: Evaluation of the Umwelt-Campus campaign.

Lisa Ziemer Tina Stahlschmidt Norbert Kuhn

Published in: CASoN (2012)

Keyphrases

social media
case study
decision making
social context
online marketing
user generated content
big data
social networks
contextual information
website
context sensitive
long term
social media data
business intelligence
evaluation criteria
social media platforms
social media content