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Applying Behavioral Contagion Theory to Examining Young Adults' Participation in Viral Social Media Challenges.

Jaclyn AbrahamRebecca RothHeidi ZinzowKapil Chalil MadathilPamela J. Wisniewski
Published in: ACM Trans. Soc. Comput. (2022)
Keyphrases
  • young adults
  • social media
  • social networking sites
  • user generated content
  • language learning