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An Exploratory Study of Operant Conditioning Theory as a Predictor of Online Product Selection.
Victor Perotti
Patricia Sorce
Stanley Widrick
Published in:
J. Electron. Commer. Organ. (2003)
Keyphrases
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online learning
theoretical framework
decision making
real time
neural network
learning environment
shopping behavior
database
case study
bayesian networks
computational model
life cycle
theoretical foundation
selection criteria
formal theory