Connecting IT Services Operations to Services Marketing Practices.
Mitzi M. Montoya-WeissAnne P. MasseyVijay KhatriPublished in: J. Manag. Inf. Syst. (2010)
Keyphrases
- service providers
- service oriented
- web services
- context aware
- case study
- information services
- european project
- service composition
- service management
- end users
- customer service
- location aware
- ubiquitous computing
- service discovery
- information resources
- financial services
- potential customers
- agent technology
- neural network
- spatial data
- database systems
- decision making
- information systems
- data mining