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Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping.
Marta Frasquet-Deltoro
Alejandro Mollá
Eugenia Ruiz
Published in:
Electron. Commer. Res. Appl. (2015)
Keyphrases
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search algorithm
search strategy
search efficiency
search space
online shopping
search behavior
usage patterns
pattern mining
electronic commerce
sequential patterns
multistage
pattern discovery
search queries
multi channel
web search
product search
online stores
search strategies
search tools
search engine
web pages