Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data.
Gabor PaulerAlan DickPublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- data sets
- image data
- raw data
- high quality
- database
- synthetic data
- data collection
- training data
- customer satisfaction
- data sources
- data points
- data processing
- data structure
- databases
- original data
- data mining methods
- association rules
- data analysis
- electronic commerce
- data mining applications
- historical data
- decision making