Public awareness and attitudes towards search engine optimization.
Dirk LewandowskiSebastian SchultheißPublished in: Behav. Inf. Technol. (2023)
Keyphrases
- attitudes toward
- search engine optimization
- statistically significant
- search engine marketing
- search engine
- internet marketing
- major search engines
- marketing strategies
- gender differences
- business owners
- online marketing
- seo made simple
- sixth grade
- perceived usefulness
- web development
- game playing
- survey instrument
- electronic commerce
- website
- information systems