Triggering effects of mobile video marketing in nature tourism: Media richness perspective.
Ari AlamäkiJuho PesonenAmir DirinPublished in: Inf. Process. Manag. (2019)
Keyphrases
- streaming video
- multimedia
- mobile payment
- audio video
- multimedia data
- digital video
- tourism industry
- mobile advertising
- multimedia processing
- mobile devices
- video streams
- video data
- broadcast video
- mobile phone
- multimedia content
- video sequences
- multimedia objects
- video streaming
- mobile services
- real time video
- media processing
- content adaptation
- camera phones
- business models
- video frames
- context aware
- social media
- website
- data mining
- telecommunications industry
- digital media
- text messaging
- continuous media
- media content
- tv programs
- low bandwidth
- real time
- video content
- decision making
- consumer behavior
- video analysis
- mobile users
- mobile applications
- audio visual content