Direct marketing campaigns in retail banking with the use of deep learning and random forests.
Piotr LadyzynskiKamil ZbikowskiPiotr GawrysiakPublished in: Expert Syst. Appl. (2019)
Keyphrases
- deep learning
- random forests
- direct marketing
- marketing strategies
- data mining
- data mining applications
- random forest
- machine learning
- decision trees
- machine learning algorithms
- unsupervised learning
- logistic regression
- ensemble methods
- information extraction
- learning algorithm
- naive bayes
- data mining methods
- machine learning methods
- database
- active learning
- decision making
- databases
- data sets