Gender Differences in the Continuance of Online Social Networks.

Na Shi Christy M. K. Cheung Matthew K. O. Lee Huaping Chen

Published in: WSKS (2) (2009)

Keyphrases

online social networks
gender differences
attitudes toward
social networks
statistically significant
social relationships
social media
network structure
job satisfaction
social networking
digital games
social relations
viral marketing
social ties
social networking sites
information technology