Customer Brand Engagement through Chatbots on Bank Websites- Examining the Antecedents and Consequences.
Harinder HariRadha IyerBrinda SampatPublished in: Int. J. Hum. Comput. Interact. (2022)
Keyphrases
- banking industry
- website
- banking services
- commercial banks
- potential customers
- customer satisfaction
- churn prediction
- negative consequences
- customer behavior
- credit risk
- web pages
- learning environment
- customer service
- electronic commerce
- customer knowledge
- online stores
- service quality
- driving forces
- internet usage
- secondary data
- retail banking
- user engagement
- customer data
- web content
- social networks
- credit card
- call center