Perceived gratifications of online media service use among potential users.
Carolyn A. LinPublished in: Telematics Informatics (2002)
Keyphrases
- online services
- end users
- social networking services
- user satisfaction
- mobile services
- internet users
- service providers
- multimedia
- rapidly in recent years
- user interaction
- user interface
- online learning
- recommender systems
- interactive tv
- service oriented
- social networking sites
- network resources
- online stores
- user acceptance
- social networks
- information systems
- social network sites
- value added services
- context aware services
- online video
- social media
- structural equation modeling
- user requests
- website
- online search
- product information
- recommendation systems
- media content
- marketing campaigns
- online communication
- online communities
- multimedia data
- collaborative filtering