What drives customer satisfaction and word of mouth in mobile commerce services? A UTAUT2-based analytical approach.
Zoran KalinicVeljko MarinkovicAleksandar DjordjevicFrancisco J. Liébana-CabanillasPublished in: J. Enterp. Inf. Manag. (2020)
Keyphrases
- mobile commerce
- customer satisfaction
- online shopping
- service quality
- electronic commerce
- customer service
- user satisfaction
- brokerage services
- mobile services
- service providers
- mobile users
- mobile devices
- customer data
- marketing strategies
- customer support
- web services
- e learning
- information quality
- customer retention
- information systems