Enhancing consumer engagement in online shopping platforms through economic incentives.
Xiabing ZhengLi XiangIvy LiuHong ZhangPublished in: AMCIS (2012)
Keyphrases
- online shopping
- consumer behavior
- customer satisfaction
- shopping behavior
- purchase intention
- online shoppers
- service quality
- incentive compatibility
- personal information
- learning environment
- mechanism design
- satisfaction degree
- online consumer
- internet usage
- online retailers
- data management
- response time
- digital libraries
- website