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Never mind the ethno' stuff, what does all this mean and what do we do now: ethnography in the commercial world.

Steve BlythinMark RouncefieldJohn A. Hughes
Published in: Interactions (1997)
Keyphrases
  • grounded theory
  • artificial intelligence
  • cognitive systems
  • decision making
  • cognitive science
  • digital media
  • world model
  • databases
  • real world
  • developed countries