Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms.
Juan FengHemant K. BhargavaDavid M. PennockPublished in: INFORMS J. Comput. (2007)
Keyphrases
- web search engines
- search engine
- sponsored search
- commercial search engines
- web search
- click prediction
- relevance judgments
- query logs
- user queries
- web pages
- search result
- web documents
- ranking functions
- user clicks
- keyword search
- search queries
- query suggestion
- online advertising
- web searching
- keywords
- evaluation metrics
- relevance assessments
- web server
- click models
- internet search engines