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Exploring Determinants of Citizenship Behavior on Virtual Communities of Consumption: the Perspective of Social Exchange Theory.
Mei-Ju Chen
Chun-Der Chen
Cheng-Kiang Farn
Published in:
Int. J. Electron. Bus. Manag. (2010)
Keyphrases
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virtual communities
social networks
community members
virtual world
situated learning
social aspects
online communities
decision making
case study
learning process
critical mass
face to face communication