Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising.
Amr AhmedAbhimanyu DasAlexander J. SmolaPublished in: WSDM (2014)
Keyphrases
- multi task
- display advertising
- learning algorithm
- learning tasks
- multi task learning
- learning problems
- multitask learning
- online advertising
- machine learning
- transfer learning
- training data
- maximum margin
- multi class
- advertising campaigns
- kernel methods
- machine learning algorithms
- supervised learning
- gaussian processes
- multiclass support vector machines
- text classification
- active learning
- data sets