Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads.
Kaifu ZhengLu WangYu LiXusong ChenHu LiuJing LuXiwei ZhaoChangping PengZhangang LinJingping ShaoPublished in: WWW (2022)
Keyphrases
- online advertising
- query formulation
- user queries
- sponsored search
- user clicks
- prediction accuracy
- user studies
- search terms
- search algorithm
- targeted advertising
- click through rate
- display advertising
- intranet search
- commercial search engines
- user interaction
- search strategies
- search experience
- user interface
- search space
- web search engines
- exploratory search
- user intent
- search engine
- internet search engines
- interactive search
- search advertising
- search tasks
- query suggestion
- retrieval process
- prediction error
- user satisfaction
- search strategy
- user experience
- relevance feedback
- recommender systems
- keywords
- result set
- user feedback
- relevance judgements
- information retrieval systems
- end users
- behavioral targeting