Implementing e-Learning for the Media Industry: A Case Study of a Small-Sized Advertising Company in Taiwan.
Tuan-Ni LienShelley Shwu-Ching YoungPublished in: ICALT (2006)
Keyphrases
- small sized
- e learning
- case study
- media rich
- multimedia
- financial services
- market share
- knowledge management
- high tech
- tft lcd
- learning experience
- higher education
- test bed
- distance education
- product development
- learning resources
- distance learning
- small businesses
- world wide
- learning materials
- learning technologies
- learning environment
- online learning
- metadata
- learning objects
- online advertising
- learning content
- learning management systems
- business activities
- online marketing
- software development
- manufacturing companies
- consumer behavior
- marketing campaigns
- competitive market
- software vendors
- real world